There are years of negative perceptions about marketing and selling… everything from unpleasant to straight up evil. Thatâs why when I first started in business, I created Marketing With A Heart (and wrote a book of the same name.)
Because â if you think about it â marketing & selling are service⌠when you do them with the right intention, what youâre offering will help people live happier, more productive, peaceful lives.
Marketing is the language of service, expressed and shared.
Hereâs the difference between âold schoolâ marketing and Marketing With A Heart.
- âOld schoolâ marketing is what you do TO people: pressure, fear, manipulation, lies, false hope, sales tactics, hard closes. (Think of the âstereotypicalâ used car salesman in a cheap suitâŚor a late night infomercial.)
- Marketing With A Heart is what you do FOR people: educating, adding value, creating trust, developing relationships, and changing lives. Itâs a win-win-win. Marketing With A Heart is a revolutionary philosophy and successful business strategy because it provides a personal approach to attracting money while making a difference.
Marketing is how you change lives with your message.
When youâre promoting, presenting, partnering, or producing, sooner or later youâll need to align people with your vision and then inspire them to take action. This is why the right kind of marketing is critical.
(based on) PURPOSE â Purpose is the âwhyâ that fuels your passion and your mission. Itâs the strategy for making your dreams into reality. Itâs how you balance your long-term vision with day-to-day action. Itâs knowing what guides you from withinâŚwhich helps you make the right decisions, even the hard ones. When you know your Purpose, your work is more fun and fulfilling and an expression of who you are. You get more of the right things done faster and with much less stress. This supports your mission and your ability to inspire, persuade, and transform peopleâs lives. Itâs a win-win for everyone your business and life touches.
(based on) IMPACT & INCOME â While your message will change one life, your marketing can change thousands, if not millions of lives, when done the right way. It begins by getting to know your audience and speaking to them, in their language, about things that they truly care about.
Marketing is how you communicate with and influence people in a way that inspires them to take action⌠so they can be more successful, more fulfilled, and have more fun. By communicating with authenticity and integrity, you can inspire people to make choices that will benefit them and benefit you.
Essentially it’s cultivating trust, building relationships, and inviting your audience to take action because you understand what they care about, are speaking to them in their language, and are delivering value.
The extra good news is that youâll also attract the right people to form partnerships and strategic alliances so you can make an even greater positive impact in peopleâs lives.
Because youâre a visionary, a leader, whether youâre helping one person or changing the lives of millions. Youâre here for a reason⌠and reading these words right now.
You have a message, product, and/or service that you need to get out there. And you need to make the money that will support your mission, your business, and your lifestyle.
People need what youâve got RIGHT NOW. There has never been a more pivotal time in history.
As someone who wants to help people, itâs imperative that you know enough about marketing to effectively communicate with and influence your audience, as well as provide leadership and guidance to the multiple people who will support you and your mission.
And not just any old marketing (like I said), but the right kind of marketing.
Because wherever you are right now is both temporary and exactly where you are supposed to be. Youâve arrived at this moment to learn what you must learn, so you can continue to become the person you need to be.
And since youâre reading this, I know that you want to help people live happier, more productive, and peaceful lives. Me too.
Iâm here to help you use the right language and deliver your message the right wayâto inspire, persuade, and transform livesâfor greater income, influence, and impact.
Cheers,
Ben’s first book, 2014.