(This is an excerpt from the new book THE INFLUENCERS FORMULA, launching in January 2024.)
There’s a simple reason for this book: to help you create a global, thought leadership masterpiece that elevates business and changes lives. (Although we’ll look most closely at podcasts and books and will introduce you to TV talk shows if you haven’t discovered them yet.)
We promise you this: If you read this book and put what we’re sharing into action, you will know how to make an impact as a highly paid expert, authority, or thought leader with your podcast, book, or TV talk show.
Like a client Wally who has content for a second book because he’s been recording and broadcasting his show, and using it for marketing, opening doors to new listeners and colleagues, and building a national platform like never before.
Are you tired of waiting for your podcast or book to be finished before you can start making connections and sealing those lucrative deals?
We hear you!
So we’re going to bust the myths and misconceptions about podcasts, books, and video that keep most people stuck. You’ll know how to avoid and let go of roadblocks like impostor syndrome, procrastination, overwhelm, “lack” of time, and so much more.
That means that you’ll be set up right—to attract more leads, clients, and opportunities right away—instead of losing a dozen of years and millions of dollars.
Thanks to this book, you get to do things right.
So let’s start with great news about books, podcasts, and TV talk shows.
- People love, want, read, and listen to books. That means a well-executed book is always brilliant for your business. (Your book is one of the best tools for getting clients, even before it’s published or finished.)
- There are 464.7 million podcast listeners globally as of 2023.
- The US has the most listeners worldwide and is predicted to have over 100 million in 2023.
- Professional self-publishing has opened the doors for leaders, consultants, coaches, speakers, entrepreneurs, and small business owners who want to amplify their income, influence, and impact. You own your intellectual property (IP)—instead of the publisher—and get to benefit from print-on-demand (so you don’t need to buy thousands of books that take up space in the garage).
- A third of the US listens to podcasts with 41% monthly, 28% weekly, and 22% while driving or commuting. An average weekly listener hears eight episodes and households with incomes of $100,000 to $150,000 are about 17% of monthly listeners.
– Podcast Data: Demand Sage
Don’t forget the best part! With your podcast done (right), you’ve already created 80% of the content for your book. And with your book done (right), you’ve already created 80% of the content for your podcast!
It makes sense.
It drives revenue and impact.
It works.
And we’ve proved it.
How? Donna Kunde and Ben Gioia started by creating the Business Podcasting Made Easy podcast and global radio show (in just three months). Then we leveraged that content to create a two-day live event and wrote this book you’re reading or listening to (in just five months).
That means we have four—aligned, profitable, proven, scalable—assets in place (podcast, book, radio show, and live event). We followed The Influencers Formula™ Roadmap (which you’ll learn about in the pages of this book), and we made it happen in just eight months.
Don’t gloss over this.
With your book done (right), you’ve created 80% of the content for your podcast. And vice versa.
The implications are in the millions of dollars and the hundreds, thousands, or even millions of of people who will be impacted by your message and business.
Serious stuff. And way too serious not to smile most of the time.
Because podcasts and books bring leads, clients, partners, and opportunities.
Every successful leader, consultant, coach, speaker, and small business owner has a podcast or book that works.
How about you?
Are you ready to let your light shine, and let your voice be heard?
Your story matters. And we’ll show you how to create a thought leadership masterpiece at the next Podcast and Book Roadmap (coming up soon).
• Want more leads, clients, and impact?
• Is it time to launch, rebrand, and/or amplify your business?
• Ready for ROI, even before your podcast or book is finished?
Don’t miss out on this event! Register today.
A Better Lens for Leadership
More than at any other time in history, we need leaders who care about the good of the planet and our one human family.
You’re a leader, whether you call yourself that or not. You’re a leader, whether you’re helping one person or changing the lives of millions.
- You are shaping the future as well as your reality. You’re bringing your ideas, vision, story, message, product, or service to the world.
- That means that it’s critical to communicate with people in a way that educates and inspires them to take action.
- So, connect the dots from your vision to their goals and dreams. Don’t assume they’ll get it. Make the path clear.
- Do this with everyone your business touches.
Because there are myriad groups with a cornucopia of goals, challenges, fears, pains, hopes, desires, and dreams. So keep connecting the dots. Leave that trail of breadcrumbs.
Important: You can’t talk to all these people about the same things or use the same language.
- Instead, begin with empathy. Get to know your audience and speak to them in their language about what’s most important to them.
- Ask people to share their stories with you. Ask questions. Ask more questions. Go deep.
- Share your story so folks can get to know, like, and trust you… while positioning you as the leader, expert, and/or thought leader you truly are.
When you take these three steps, the magic happens.
You understand them. They understand you, and you have everything you need
for an authentic human connection that sets the stage for real transformation.
Because if you think about it, leadership isn’t about titles.
It’s about caring for the people you serve while creating new realities in business, life, and the world.
Stories create new realities.
When you share your story, people will take an extra moment to read or hear your words. And when you listen to their stories, these people will realize you understand and care about them.
Because stories make ideas and concepts tangible while making books fun to read, podcasts fun to listen to, and speeches fun to hear. They help make the learning stick so the things you discover become part of your muscle memory.
And what’s super cool is that stories don’t have to take hours. You can tell a story instantly with a gesture or with a smile. You can tell a story with an image, a handful of words, or a tweet. You can tell a story through video, email, or any medium that connects you to the people you serve.
This is important, whether you’re teaching, coaching, selling, serving, training, speaking, or leading. Because you’re inspiring people. You’re connecting the dots from your vision to their goals and dreams. You’re educating and influencing people to make choices and take action that’s good for them, good for you, and good for the world.
That’s the power of story.
There isn’t a social change, movement, or paradigm shift that’s ever happened without stories.
When there are no stories, no one stays around to listen (or read or watch). But when you share your story, people can’t stop listening to you.
Here Are 7 Things That Happen When You Use Story
- Stories help people visit your website, join your list, schedule a consultation, invest in your products and services—and tell the world about what you offer—because it’s changing their business and life for the better.
- Stories will help make your business more profitable so you can make a bigger impact. People will remember you because of the stories you share.
- You’ll be influencing people to take action by appealing to reason and emotion.
- When you discover and listen to someone’s story, you create an ongoing opportunity for them to know, like, and trust you.
- People are inspired to follow your lead because they understand your vision.
- Although our world is chock full of different languages, cultures, and businesses, stories help us realize all the things that we have in common (one human family).
- You’ll impact more lives every single day!
Whether you’re an executive, entrepreneur, speaker, small business owner, coach, trainer, consultant, or other visionary committed to making a positive change in the world, you are a leader.
And when you share your stories, people can’t stop listening to you!
- Imagine this: No more waiting around for that final chapter or last episode. Because you’re on the fast track to more influence, income, and impact… even before you’re finished!
- Imagine this: You have a top-quality podcast or book (or both)—bringing you leads, clients, and opportunities—and instantly positioning you as a unique expert or authority.
- Imagine this: You never have to worry about competing for business. Enjoy financial-, time-, and creative freedoms so you can share your message and make a difference!
You’ll have the keys to the castle (and more) at the next Podcast and Book Roadmap! Register today. Don’t miss this!
- How would you like to be attracting revenue and making an impact before your podcast or book is done? Discover ROI RIGHT NOW.
- Debunk the biggest myths, mistakes, and misperceptions—so you can skip the bad decisions that cost people a dozen years and a couple of million dollars (at least).
- Make a MEANINGFUL IMPACT with a book, podcast, or tv talk show that you’re proud of.
Join us November 4th & 5th! - Gathering/networking Friday, November 3rd. And if you can’t join live, you’ll get the recordings (and $1,723 in bonuses) with a VIP ticket.
