Do You Want More Connections, Clients, and Money for The Unique, One-of-a-Kind Value You Offer?
Then amplify what sets you apart from everyone else...
(That's what I did.)
• And almost immediately, I was invited to do 2-day training at Stanford University to 126 global business leaders.
• Two months later, I was hired by a Fortune 100 company to help shift culture and transform customer experience.
(No joke.)
That made for an almost double 6-figure year for me!
In actual dollars, I earned more than $192,000 vs. $24,000 the year before.
That's seven-times more money, which gave me more financial and time freedom.
I could serve even more people while making more money AND having the discretion to use my time the ways I want!
(If this all sounds "too good to be true", I'm here to tell you that it is possible and I'm going to share how I did it.)
But first, context is key (because this story didn't start out very glamorous at all)...
During my first 5 years, my business was called Marketing With A Heart. (So was my first book)
And for those 5 years, my business was doing, um... well... just OK.
• Clients were irregular and infrequent...
("But at least they were consistent about it... sheesh!")
• Money was TIGHT...
("$50,000 of debt, and way too much of that was on credit cards!")
• I KNEW I could be serving and impacting more people through my work...
("Instead of just serving hors d'oeuvres and cocktails at catering gigs in San Francisco!")
• And the hardest part was that feeling of less and less (and less) inspiration...
("My confidence was shot. I was losing faith and the connection to my heart!")
I was scared & depressed because I thought
none of my dreams were EVER going to happen!
So I hired the right coach, did some deep work & reflection (i.e. the "inner game") , and realized something.
It was clearly time for me to position my business (and myself) in a way that shows I have a clear message, unique offer, and proven method that creates real transformation in businesses, organizations, and people's lives.
That was the birth of Influence With A Heart®.
And that taught me something radically powerful that would TRANSFORM my business.
You want to amplify what sets you apart from every other “expert”, “authority”, “thought leader”, or “influencer”.
THIS IS ESPECIALLY IMPORTANT
RIGHT NOW, AS THE WORLD SHIFTS
AND YOU PIVOT YOUR BUSINESS
When you communicate the true value you provide — you quickly find your way straight to the clients and companies who are a great fit — AND to that magical place where you serve even more people bigger... while making more money and having the discretion to use your time the ways you want.
When you do this, you no longer have to worry about "the competition".
Instead, you can focus your time, energy, and attention on magnetizing and attracting more of the right people and opportunities to you, rather than chasing after them.
Have you ever thought about what makes it possible for a company like Apple to charge LOTS for things like the iPhone?
The simple answer is because they’ve done the work to provide the marketplace and their audience with something they simply CAN’T get anywhere else.
When YOU are able to do that, you can pretty much write your own ticket.
It's what I've been doing in my business for the last 5 years.
And you can do it too!
The key is to stand out, authentically, as an expert, authority, thought leader, or influencer in the space that you're looking to impact.
BUT... if you DON'T do this...
1. the person or audience you most want to serve is going to choose someone else (or some other organization) because you’re not standing out
2. You’ll be blending yourself in with your potential client’s many other choices, pretty much ruining your chances of ever receiving the high fees that you deserve for bringing your message to the world.
3. As a result, you won't reach more of the right people with your message because you sound like everyone else.
This is EXTRA CRITICAL if you have a book (or are writing just now).
Because your identity has shifted.
When you publish a book, you become an influencer, an author, and people will search for more information about you. (Great!)
Which means your positioning needs to be updated to reflect your new role as an influencer in your market.
The first places they will go are to your website and LinkedIn profile and then they'll look at your presence on other social media
Because your new readers will want to know more about you and discover more about what you offer.
Not to mention the people who will book you for speaking, interview you on podcasts, hire you for consulting, and connect with you about partnerships and collaborations,
If these don't align with your new positioning, then you will quickly lose that expert / authority / though leader influencer status.
Example:
If you write a book about building a business, and your positioning doesn't match, your audience, reader, or potential client will experience a psychological disconnect and your "trust factor" will plummet.
You'll create confusion and you lose your status, instantly.
So make sure to use the correct positioning among in all of your assets, strategically.
HOW I DID IT: Here's The Snapshot
I developed a clear message, unique offer, and proven method, in a book that connects my special sauce to what my ideal clients want & organizations are looking for.
I continue to walk the path that I'm guiding others along... that's grounded in my experience, hard-earned wisdom, 2 books, case studies, and stories.
My messaging, positioning, and online 'real estate' are clear, aligned, and consistent.
This creates safety, authority, and trust while helping to build a relationship.
Q: "Is The Path Really That Simple?"
A: "YES! And if I did this, so can you."
If you follow the method, guidance, and strategy that I teach, It will absolutely work for you!
This is how & why I got hired to a 2-day training at Stanford University AND was hired by a Fortune 100 company to help shift culture and transform customer experience.
That made for an almost double 6-figure year for me!)
You have NOTHING TO LOSE...
No Risk... Satisfaction, Guaranteed!
I absolutely guarantee that if you adhere to all the guidelines, schedule, and steps of this method, you will re-position yourself in 6 weeks. If, somehow, you follow the steps and aren't finished at the end of 6 weeks, I'll work with you to get it done.
... I want to personally invite you to
Fast Pivot Positioning
You'll Receive All The Value of my Premier, 1-on-1 Coaching with All The Benefits of a Mastermind Group!
In just 6 weeks, you’ll have your positioning in place — so you can finally start pricing your services for value, not time.
• • •
I’ll give you a "birds-eye view" of your book, website, LinkedIn, and messaging… so you look, sound, and present as an expert/authority/thought leader/influencer.
• You'll amplify your influence by positioning yourself in people’s minds and hearts... so they keep asking for MORE, and telling others about you.
• You'll gain practical, doable, game-changing strategies — that I teach my clients and audiences worldwide — including coaches, consultants, corporate professionals, speakers, trainers, and leaders.
• You'll have new clarity on your messaging, offer, audience, presence, unique positioning, and how to receive more money for the value you offer.
• Discover how to easily talk about the unique value & benefits of what you provide — and that your best-fit clients actually CARE about.
• More people will make powerful introductions and referrals, so you can receive more of the dollars you deserve and stop working longer hours for lower rates.
• More people say YES(!) to you. so you can You'll be able to take yourself out of the "competition game" and have a record breaking year in your business.
If this sounds like a fate you’d rather avoid, then the only way to do it is to STAND OUT and be a unique, one-of-a-kind expert, authority, or thought leader.
Then you can get more leads and get all the business you want
(without spending a dime
OR selling your soul)!
So if you’ve ever been asked, “What do you do?” only to have your listener’s eyes glaze over when you start to tell them, now’s the time to make a change.
From now on, you'll answer the question “So what do you do?” in a compelling way that leaves your listener asking for MORE and telling others about you.
If you’re reading this, chances are that you’re great at what you do, but that’s not enough.
How can you transform the world
if you’re INVISIBLE to your best clients, colleagues, and audience?
If you’re not equally as great (or better) at communicating the VALUE of who you are, what you do, who you are, and how you offer it, you’ll have a hard time sticking out from the crowd.
I’m here to help you do this.
I've helped dozens of businesses, brands and clients stop being not only articulate their value, but raise their rates 5X, 10X, and more.
Here's What You Can Expect
- 1 2X Teaching Calls: (2.5 hours each, via Zoom or phone) — 6. YOUR KPC (KEY POSITIONING CURRENCY)
This includes your:
a) LinkedIn summary and tagline
b) expertise framework
c) your “elevated” elevator pitch
d) 100-word intro about you
e) deeper understanding of your ideal client and how best to serve them
f) your 7 best interview questions — about your topic — that you want people to ask you AND you want to talk about
g) your most relevant stories that connect with your ideal client’s dreams, goals, and desires
(With your KPC complete, you'll know what you need to do next with your:
• strategy
• prospects & clients
• messaging
• offer
• speech or keynote
• expertise article series
• training
• TV show or podcast series
. - 2 COLLABORATIVE PLUS 6X "Office Hours" Calls (1.5 hours each) — Show up and receive one-on-one coaching from me in a mastermind setting. You can hop on, ask whatever questions you want, and get me looking at your ideas (and book) and giving you direct feedback. If you can't join live, simply submit your questions ahead of time, I'll answer them during the call, and you can review the recording and/or transcripts at a convenient time.
- 3 PLUS Private, Facebook Mastermind Group — You'll get the support, structure and community you need so you never feel alone on this wonderful adventure of writing your book!
- 4 PLUS The RIGHT structure, roadmap, models, tactics, and strategies...
- 5 PLUS — Recordings & transcripts available for everything (all calls via Zoom (or phone)) — so you never miss a thing!
A NOTE FROM BEN:
"When I do this process 1-on-1 with clients, they each invest $5,000.00.
This is the same method that I'm doing with folks 1-on-1. But the investment for this program is 90% less than what I'm charging for private work.
"But right now, you can get on board at a CRAZY LOW INVESTMENT of $997... AND get the benefit of a GROUP MASTERMIND!
"That's multiple brains for the price of one!
"It's absolutely worth it!
"And I can't guarantee the same pricing after this group, so hop in now!
("Because, as I mentioned , when you hire me 1-on-1 for book coaching, you'll be investing $5,000 in yourself.")
Want to join me for $997
(instead of $5,000.00)?
What People Are Saying About Their Experience With Ben
"25 discovery calls, and 70 real leads!"
""Man the growth was insane during that time. Two hundred plus followers, 25 discovery calls, and 70 real leads. The messaging was a game-changer."
— Chris Hines
Podcaster & Coach, Greatness Unlimited
"...half a dozen referrals and one new client!"
"In 5 minutes, Ben helped me transform my professional introduction. Within the week, I had half a dozen referrals and one new client!"
— Gaia Morrisette
Global Consultant and Executive Coach
Advised Bill Clinton during his presidency
"I have my positioning and messaging in place. Thank you, Ben!"
“Working with Ben is a treat. He brings a calm assurance, inspiring vision, and powerful strategic awareness to our work together. I see how to talk about what I offer/who I am/why it's unique in a clear, potent framework that I can communicate consistently with ease to my target audience. Because of this, I have my positioning and messaging in place. Thank you, Ben!”
— Jennifer Freeman
BIG Picture Consulting & Quantum Coaching
"... hard to find something that really impresses me like Ben's book does."
“I read many books on business, marketing, leadership, and influence and it's very hard to find something that really impresses me like Ben Gioia's book does. I'm so glad he's teaching this!"
— Giuseppe Fratoni
Strategic Marketing for Attorneys, Consultants, and
Professionals Who Want To Grow A Sustainable Practice
5 Frequently Asked Questions (FAQ's)
1. Can I really write my book in 5 weeks?
---- Yes, if you follow the process, schedule, and recommendations from me. :) It's a proven, replicable process.
2. What if I'm not a good writer?
---- A) You're better than you think. B) It's not all "writing"... you'll be speaking and creating your book in other ways.
3. How can I write a book when the whole idea feels OVERWHELMING?
---- This method is PROVEN and developed for you to succeed. There's a roadmap, schedule, structure, accountability, community, and a whole lotta LOVE.
---- It's what I did and it helped earn me $204,342.78 in less than 3 years.
---- (If you still have questions or concerns, let's talk about them. (Go here.))
4. Do I need to write every day?
---- It's up to you, of course. However, the timeline for this process is 6 days of writing / 1 day off / repeat.
5. Do I have to work like a crazy person to write my book in 5 weeks?
---- NOPE. You do not.
---- There is time for rest, rejuvenation, and YOUR LIFE built right into the method... so you have time to recharge rock your writing!
Thanks for reading and considering what's possible!
I'm delighted to support you.
If you're still on the fence about getting your book DONE, let me ask you a coaching question: "If not now, WHEN?"
Let's write your book, shall we?
With love and a big hug,
Copyright 2020, Leadership Awake, LLC ALL RIGHTS RESERVED - Disclaimer