If you’re like me, you want to make a bigger impact in the world. And if you think about it, making a bigger impact comes down to one key thing: using more influence in every aspect of your communication and leadership.

Because when you use more influence — and do it ethically — you inspire more people to take action that’s good for them and good for you (win-win). This means more success for you and your organization or business.

When you use more influence, more people will:

1. Find you and connect with you;

2. Sign up for your list;

3. Follow you on social media and share your message;

4. Purchase your products;

5. Invest in your services;

6. Invite you into their boardrooms, onto their webinars, or onto their stages; and

7. Give you the opportunity to lead them or help them… so they can create more success and impact with their business, in their workplace, or in their life.

Using more influence is a simple, effective way to become a better leader and communicator… while using your business or organization to make real, positive change happen (today, and as part of your legacy for the future).

You can use more influence anywhere, anytime, with anyone including:

1. when you’re face-to-face, on the phone, recording a video, writing an email, creating a product, running a meeting, delivering a service, or speaking to an audience;

2. during your speech, webinar, or training… so you can inspire more people, give them a new perspective, and show them powerful and positive next steps on the road to their success;

3. in your day-to-day expression, example, and articulation of your unique style of leadership… so you can move yourself, your team, or your organization into action;

4. on your website… so the right people will be engaged, read your content, and join your list;

5. within your emails… so people will open, read, and click to take action;

6. in your LinkedIn summary… so the opportunities — that you want — will come your way; and

7. during your discovery call or on your sales page… so you can get more clients or customers, make more money, and make a bigger impact.

In a nutshell, if you want to make more success happen — in your company, organization, or world — it’s critical that you become a better communicator and a more influential leader.

Why? Because your clients, customers, colleagues, and/or audience need to get inspired and excited about who you are and what you offer, so they can take action.

Whether you’re a leader, expert, authority, or thought leader, people must understand that you are authentic, that you understand them, and that you care.

From there, you can influence people to take action that’s good for them, good for you, and good for everyone else in the mix.

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