When you want to create results, in anything you’re doing, you want to start with why.

Your why…is what’s important to you and how you want to live your life.

It’s born from your guiding principles and informs the choices you make.

Your why…is who you are.

Being who you are—completely, courageously, compassionately, and without apology—is the greatest gift that you can offer.

From there comes your purpose, your offer, your message, and your clear vision of what’s possible.

When your vision is clear, you don’t need to get sidelined by the inevitable challenges that show up.You can stay focused on your goals and take the steps to get there, every day.

Your “why” is also the driving force behind your story (a.k.a. your special sauce)…

Your story is what connects people to you, at a deeper level. They respond to you, engage with you, and (if it’s a win-win) invest in your products and/or services

Your story is such a powerful tool…because it’s an important part of the conversations…that give you the opportunity to create the impact you want.

It opens the door for people to know you, like you, trust you, and see you as a respected thought leader, expert, and/or authority.

Your story makes your communication, influence, and leadership more effective, so you can create and even greater impact in people’s lives.

So what’s your story?

And do people know?

Marketing With A Heart by Ben Gioia