“As a digital marketing consultant and business coach, I read many books on business, marketing, leadership, and persuasion and it’s very hard to find something that really impresses me like Ben Gioia’s book did.
“The author took the well-known key principles about influence and marketing that everyone else writes about, synthesized them, presented them from a new perspective, and created a completely new framework that’s both very insightful and extremely practical.
“Influence with a Heart is not a theoretical treatise but an action-oriented tool, a book you’ll want to keep handy on your desk for ideas, inspiration, and suggestions to help you establish a real connection with your audience.
“For each of the three pillars of his framework (Empathy, Story, Thought-Leadership), Ben first explains why it works, then presents a real-world case study to show the principle in action, and eventually gives the reader a step-by-step guide to applying the principle to solve her own business challenges.
“I can tell from my personal experience that most books, courses, webinars, and blogs on marketing and business miss the action steps part. They spend too much time and energy establishing the author’s thought-leadership instead of providing actionable value.
“This book takes the opposite approach and focuses on helping the reader achieve her goal of becoming a better and more effective communicator.
“Written in a conversational and entertaining way, Influence with a Heart is a must read for anyone who wants to become a more influential leader and provide more value to their audience.”
—Giuseppe Fratoni
Digital Marketing Consultant
and Business Coach
Rome, Italy
• • •
If you’re a kick-ass, heart-based woman, then get a copy of the book (above) OR skip to the front of the line and grab your spot for this free, live, online 79-ish minute mentoring session!
Here’s What You’ll Learn During This EXCLUSIVE Masterclass:
1. Discover the surprising method I used to attract two of my biggest, most lucrative clients and get my teachings & message to 20,000+ people.
2. Understand why a Fortune 100 company asked me to help them shift culture & increase customer loyalty (even though we hardly knew each other).
3. See how you can use my simple strategy for how I turned 1 speaking event into five more… opening the door for me to train 479 global leaders & visionaries.
Gain practical, doable strategies and tips: for thought leaders, speakers, trainers, authors, coaches, consultants, and visionary leaders.
