So I’m in this coffee shop in San Diego (Kraveman), drinking their signature coffee, and receiving insights about positioning…

 

The coffee is Keto style… with some extra yum magic inside. This extra yum magic will forever make this a unique, standalone coffee experience.

 

Then I got to thinking about craving…

 

To crave.

 

When it’s not managed, it’s unhealthy, not fun, and doesn’t make happiness.

 

— THEN —

 

The coffee kicked in… and I kept reflecting on the letters: C R A V E.

 

They became an acronym for how to be one-of-a-kind in your market, field, or industry… and a great way to stay on point with your positioning as you write your book.

 

1. Be CREDIBLE: show that you’re thought leader (with a big dash of your special sauce).

2. Be RELATABLE: create connections & relationships that are win-win-win.

3. Be AUTHENTIC: embody the message and transformation you offer.

4. Be VULNERABLE: as well as empathetic, compassionate, and mindful.

5. Be an EXPERIENCE: so they choose you to elevate their business, life, or both.

 

This is what makes you stand out.

This is how you get out of the “competition game”

This is how you inspire, influence, and impact the world.

 

• • •

 

Want to write (or finish) your book in 5 weeks?

 

Are you a speaker, coach, consultant, or leader? Wants to bring your BIG IDEA to the world with your 1st (or next) book?

 

I’ll teach you how to write it in 5 weeks (and offer a roadmap, structure, and accountability to support you).

 

Yes, it’s possible. I did it. And that book is responsible for at least $200,000.00 in my business over the last 3.5 years (and counting).

 

http://influencewithaheart.com/5weekbook

 

• • •

 

Photo: Phil Botha