If you want to connect and develop a trusting relationship with your prospect, customer, client, colleague, and/or audience… you’ll want to communicate in their language about the things that are the most important to them.

This means using the exact words and phrases that they’re saying (or writing) when they describe their challenges, fears, frustrations, needs, experiences, hopes, goals, desires, and dreams.

Around the world, we speak different languages, practice different customs, and do different things.

This is a reality: country to country, business to business, culture to culture, generation to generation, situation to situation, and person to person.

 

So it’s critical to get super clear on what’s important to people — and how they talk about it — so you can create the most effective communication, rapport, connection.

 

To get started, do your research, talk to lots of people, and make sure you’re as clear as possible with these 3 things:

  1. Key Data (Demographics) that can be measured, like gender, age, income, marital status, etc. — the “dry,” (perhaps) and vitally important facts about your clients, customers, employees, team, market, or audience.
  2. Group Trends (Psychographics) such as behaviors, hobbies, spending habits, values/principles, product usage, opinions, where they hang out online, interests, and lifestyle choices.
  3. Individual Purpose and Passion (Sociographics) which goes deep, giving you an understanding of what motivates people: their personal needs, attitudes, fears, frustrations, goals, dreams, and what gives meaning to their lives.

These allow you to connect with people on an emotional and experiential level, which is what you want. Then you can use the right language for better marketing, more influential communication, creating tailored products/services, and leadership that creates transformation.

 

Again, remember those 3 things that motivate people:

  1. They want to achieve happiness and avoid suffering.
  2. They want to overcome their internal struggles of self-doubt, fear, worry, anxiety, and/or insecurity.
  3. They’re searching for greater meaning, purpose, and connection in a rapidly changing world that’s in a vast and mysterious universe.

Knowing as much of this information as possible will help you expand your sphere of influence as you discover other people who are connected to your client/customer.

 

This gives you the opportunity to serve a wider range of people, businesses, and/or organizations.

Here’s how to uncover this information (in no specific order):

  1. Ask questions.
  2. Do your research.
  3. Email people.
  4. Make calls.
  5. Give a talk.
  6. Offer a webinar.
  7. Start or participate in a LinkedIn group, mastermind group, or in-person networking group.

The more that you know about your client/customer/audience/colleague/market — from their day-to-day experiences to the deep, emotional details — the more successful you will be.

 

  • You’ll connect, communicate, and lead better.
  • You’ll reach more people with your ideas and message.
  • You’ll create a shared human connection and experience while getting people excited about who you are, what you’re about, and how you’re going to make a positive impact in their business or life.

          Or both.

  • You’ll create superior products and services that deliver exceptional value (based on what they want and need, because they’ve told you).
  • You’ll be able to discover even more people like them to serve (since you’ve clearly articulated who you help and how you help them).
  • You’ll energize even more people with your vivid vision of the future, and show them a way to get there.

And the people you inspire will tell others about you!

• • •

If you’re a kick-ass, heart-based woman and it’s time to get ultra clear on the people you serve (and who are your best clients), then grab your spot for this high-value, free live online 79-ish minute mentoring session!
7X11months Webinar Image No Date.001 Here’s What You’ll Learn During This EXCLUSIVE Webinar:

 

1. Discover the surprising method I used to attract two of my biggest, most lucrative clients and get my teachings & message to 20,000+ people.

2. Understand why a Fortune 100 company asked me to help them shift culture & increase customer loyalty (even though we hardly knew each other).

3. See how you can use my simple strategy for how I turned 1 speaking event into five more… opening the door for me to train 479 global leaders & visionaries.

 

Gain practical, doable strategies and tips: for thought leaders, speakers, trainers, authors,  coaches, consultants, and visionary leaders.