How do you choose which stories to capture, clarify, and communicate? Remember that it all comes back to using more influence. You want to choose the stories that:
• Inspire people to change their ideas, change their minds, and make things happen; and
• Are brimming with the psychological factors of influence (ethically, of course).
So your stories need to paint the pictures — that give your audience the opportunity to know, like, and trust you — while seeing you as a unique thought leader >> who’s in it for the “win-win-win.”
Here’s how:
1. Choose 3 stories about yourself that clearly indicate you are a reliable source of information and a go-to person in your field.
2. Come up with 5 brief anecdotes or illustrations that connect the dots from who you are and what you offer… to the outcomes that people want.
3. Think of all your unique stories. What can you share that expresses YOU, the unique and wonderful YOU?
4. Capture a story that helped inspire your purpose or speaks to the beautiful heart that you have.
5. Select your 3 biggest professional successes and write about them (in a way that shows tangible outcomes).
6. As you articulate any of these stories, draw upon other aspects of your life whether personal, professional, or anything in between (without compromising your privacy, of course).
7. In creative writing classes, the professors teach, “Show, don’t tell.” For our purposes, we want to, “Show AND Tell.”
So this means:
A. YES! Paint the pictures…
B. Make your stories multisensory (use as many of the 5 senses (plus emotion) as you are able); and
C. Tell your reader, audience, or listener (in no uncertain terms) about the picture you just painted for them.
D. Speak, write, and connect from your heart as well as the mind.
E. Keep a file of these stories available and accessible.
• • •
If you’re a kick-ass, heart-based woman and you want to use your best stories to support your mission, then grab your spot for this high-value, free live online training!
Here’s What You’ll Learn During This EXCLUSIVE Webinar:
1. Discover the surprising method I used to attract two of my biggest, most lucrative clients and get my teachings & message to 20,000+ people.
2. Understand why a Fortune 100 company asked me to help them shift culture & increase customer loyalty (even though we hardly knew each other).
3. See how you can use my simple strategy for how I turned 1 speaking event into five more… opening the door for me to train 479 global leaders & visionaries.
