1. Why are you doing this?

 

2. What have your audience, clients, customers, and colleagues shared?

(Words, phrases, descriptions, results, outcomes, experience, benefits, etc.)

 

3. Who do you serve, what do they want, and how do they want it?

 

4. What words will inspire them to make a choice that’s good for them, good for you, and good for the planet?

 

5. What 3 words or phrases define you and how you work? (Simple, catchy, memorable.)

 

6. How would you explain it a savvy 15-year-old?

 

7. Is there a story that captures the essence?

 

• • •

 

Important questions… and they’re only part of the puzzle.

 

Do you want to write your #1 best-selling book in 5 weeks?

 

http://influencewithaheart.com/5weekbook

 

• • •

Photo: Patrick Perkins